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A Coat of Paint Raised this House’s Value by $110,000

Home Hardware’s latest campaign for Beauti-Tone says painting your home is the best investment you can make. And to prove it, they performed a simple experiment to see how much of a difference it actually does, down to the dollar.

First, a realtor appraised a real house. Next it was painted top-to-bottom, inside-and-out, with Beauti-Tone paint. Then, having never seen the house before, a second realtor came to evaluate it and give their appraisal. That appraisal was $110,000 more than the original.

“Every real estate agent will tell you painting is the easiest and most cost-effective way to raise the value of your home, so we set ourselves up for success with quality paint and the perfect colour combination the couple selected with the help of our Beauti-Tone Colour Experts,” says Bev Bell, Creative Director at Beauti-Tone. “We knew there would be an increase; we often hear stories like this from our customers. However, we were absolutely delighted by just how much of a difference our paint made for the homeowners.” Bell continues, “With a fresh coat of paint, people love the new look of their home. But it’s more than that, particularly if you are considering selling. It’s a smart investment”.

The experiment (watch it here) can be seen in an online video, while 30 and 15 second cut downs will appear on TV and pre-roll during Beauti-Tone’s paint event.

“First impressions are everything, and the same thing goes for a house,” adds Mark Scott, Creative Director at john st., the agency who helped Home Hardware perform the experiment. “Selling a home is a very exciting time. Many of us think maximizing our return requires major renovations, but it doesn’t have to. The solution can be as simple as a fresh coat of paint. It’s an easy DIY project that pays off.”


About Beauti-Tone Paint

Beauti-Tone is the #1 Canadian-owned and Canadian-made retail paint brand, exclusively sold at Home Hardware, Home Building Centre and Home Hardware Building Centre stores across Canada. Beauti-Tone is part of a family of both water based and solvent based formulations that includes Designer Series, Signature Series, Natura, Weather Shield, Wood Shield and Professional paint. Beauti-Tone has made top quality paints and home products since 1980, and by providing expert advice and designer results, has earned Home Hardware a reputation as Canada’s Paint Experts. More information about Beauti-Tone and Home Hardware is available

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