Home staging is a proven strategy for creating the very best first impression possible by making an ordinary home look extraordinary.
While home staging has only hit the mainstream in the past decade or so, it has become almost necessary in today’s real estate marketplace.
A study conducted by the Real Estate Staging Association® shows 174 homeowners had their property on the market on average of 156 days prior to staging. Those same homes were staged and sold in an average of 42 days after staging ~ 73% less time on the market.
Listings that are staged and priced competitively sell faster than non-staged properties. A faster sale means that there is less interruption to you and your family giving you increased privacy and reduced risk.
Lowers chance of price reduction
Studies show that the longer the property is on the market, the lower the selling price will be. The cost of home staging is almost always less than a price reduction.
Greater return on investment
Staging is an investment in getting a house sold. Spending money to spruce up your home could garner many thousands more upon the sale.
Higher perceived value
Staging often raises the value of a property by transforming it into a welcoming, appealing, and attractive property. This creates greater mass appeal, which could mean multiple offers. Multiple offers can equate to a bidding war netting you a higher selling price.
Motivation to downsize or pre-pack
Selling your home gives you a great opportunity to edit your personal belongings and pack up, sell or give away unnecessary items and furniture. An overcrowded home tells potential buyers that your home lacks storage space.
More agents will show your home
When selling your home, real estate agents recognize that a staged home has a better chance of selling so it is shown more often, resulting in more prospective buyers viewing your property. Stuart Smith, a sales representative with Re/max contributes, “It is always a pleasure to show my clients a staged home. The whole process of buying a home is very emotional and a properly staged home creates that ‘I’m home feeling’ and results in faster sales”.
Creates online appeal
Many prospective buyers look online for their new home and photos of staged homes create better images for MLS, web sites, video, and print.
Longer viewing times
New Home buyers will spend more time in a staged home that is comfortable to be in giving them time to connect with the home and envision themselves living there.
Buyers have a large inventory of houses to view and can be selective when choosing the perfect house. A staged home is sure to attract more interest than other comparable properties.
When buyers can imagine themselves living there, you can be sure that an offer will follow.
By Debra Milne
If you require an objective and professional assessment of your house’s strengths and challenge areas, you can contact one of the home stagers listed on our site directory.