You’re renovating your home: kitchen, bathrooms, bedrooms, the works. Whether it’s one room or project at a time, or a full-on home renovation, there are so many places you’ll need to visit to pick out tiles, paint colours, fixtures, and the list goes on and on. But there’s a year-round home show coming to the GTA. It’s going to revolutionize the home renovation industry.
We’re talking about Improve Canada. It’s a 320,000 sq. ft. facility located in Vaughan, north of the city of Toronto. It’s a permanent, one-stop home show where homeowners can shop for hundreds of home improvement products and services provided by a number of retailers, designers and renovators, including general contractors, bathroom renovators and more. You’ll no longer have to spend your weekends going from store to store to pick out the essentials.
Oleg Chekhter, Improve Canada’s founder, came up with the idea for the business venture by taking successful international business concepts and bringing them together into one model.
“From a marketing point, it’s one of the oldest ideas in the world,” says Chekhter.
But it’s the first for Canada.
So, how does it work?
Chekhter’s business model is as follows:
- Improve Canada is essentially a mall. “Everybody likes to go to the mall,” he says of shopping centers, adding they’re convenient when it comes to weather conditions and parking.
- The facility will facilitate lots of healthy competition between businesses and renovators, giving consumers a wide variety of options for their home improvement project needs. It will also increase traffic for businesses of all types: general contractors and bathroom renovators.
- Improve resembles a trade show, for homeowners can shop for what they need, except it will be open all year round.
“Each of these models is successfully working in Canada,” he says. “We put them into one model and created this.”
The most important part of the business venture and facility is the convenience. Homeowners will be able to shop for all their home renovation needs on one place. Whether you’re looking to gut your entire home, or simply want to update a bathroom or add new fixtures, there will be a retailer – and price point – that will suit your needs and desires.
Here’s exactly what you can expect to see at Improve Canada this summer:
All about the building
Located at 7250 Keele Street, it’s in a central location just minutes from Hwy 400 and 407, making it an accessible location to both people in and outside of the city, says Chekhter.
The building, which is set to open this August, sits on 21 acres of land and will have approximately 1,500 parking spaces (and it’s free to park, unlike trade and home shows).
Homeowners and visitors will be able to visit over 400 retailers, and hundreds of businesses have already purchased or leased units in the spacious centre. In fact, Improve Canada has sold out.
Expect to see these retailers in just a few months:
- American Standard
- Best Brand Appliance
- Metropolitan Tile & Stone
- New Image Kitchens
What are businesses saying about Improve Canada? Take a look at this video:
Visitors will be able to browse over 36 categories of improvement products that will complete any home renovation, including:
And the list goes on.
Will it be successful?
At any given moment, at least 2.5 million consumers in the GTA are actively renovating their homes, big or small, so there’s no time like the present. The industry itself boasts $8 billion in sales annually, making it the second-largest shopping market next to food and drink, says Chekhter.
“Ask anybody you know if there’s a place in the city where you can see so many businesses under one roof,” he says.
“There’s free parking, central location,” he says, adding within two to three months of opening, the word will spread about Improve Canada.
He estimates anywhere from 2,000 to 7,000 will be visiting on a daily basis.
Undergoing a renovation and can’t wait for Improve Canada to open? That’s no problem. Check out our extensive database of general contractors, bathroom renovators, furniture and home accessories stores and more! We’ll lend a helping hand before the facility opens.