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Thinking Pink Sales for Canadian Breast Cancer Foundation Day at the National Home Show

The National Home Show runs until Sunday, March 24, 2013, at the Direct Energy Centre in Toronto. While Tuesday was officially Canadian Breast Cancer Foundation Day, the merchandise booth and Yard Sale for the Cure will be at the show all week, so there’s still opportunity to find a great item and support a worthy cause.

To help celebrate, CBCF co-sponsored presentations, together with HGTV. Lifestyle expert Shoana Jensen’s Tips and Tools for an Organized Life shone on the Unilock Celebrity Stage In keeping with the foundation’s commitment to wellness, Ms. Jensen focused on organization as a means of alleviating stress for the purpose of “concentrating on living a healthy lifestyle”.

HGTV also co-sponsored the presentations by Catherine + Davis Design and Leigh-Ann Allaire Perrault. Halina Catherine and Melissa Davis offered tips for shopping at a yard sale and turning your finds into showcase pieces. Liegh-Ann Allaire Perrault offered tips for spotting the best bargains and profiting from your yard sale treasures.

Over on the Idea Stage, RENO & DECOR Magazine co-sponsored a presentation by Janet Hamilton and Staci Edwards called “Tips and Tricks for Upcycling that Old Piece of Furniture”. The presentation ran at both 1 p.m. and 3 p.m. and featured special pink pieces painted in honour of Canadian Breast Cancer Foundation Day.

Yard Sale for the Cure

The presentations’ focus on yard-saling and upcycling ties in perfectly with CBCF’s Yard Sale for the Cure at booth #E238.

Here, visitors can shop for treasures donated by 1-800-GOT-JUNK, including a collection of classic board games, a trunk, a turntable, and several vinyl records.


Proceeds from the sale go to CBCF to fund research that actually helps save lives. Since the 1980s, improvements in screening, diagnosis, and treatment brought about by research have resulted in almost 40% fewer deaths from breast cancer.

Visitors to the Yard Sale for the Cure can also register to host their own yard sale on Saturday, May 25, 2013, as part of the national Yard Sale for the Cure initiative. Billed as “Canada’s biggest community yard sale,” this event is now in its fourth year and features individual yard sales all across the country whose hosts agree to donate their profits to the Canadian Breast Cancer Foundation.

If hosting a yard sale isn’t for you, don’t fret! You can also show your support by donating items to be sold or by shopping at a local Yard Sale for the Cure (or two!). Who are you yard-saling for?

CBCF Apparel and Merchandise

Not far from the Yard Sale for the Cure is CBCF’s merchandise and apparel booth, featuring t-shirts, hats, jewellery, and much more.


While pink is, of course, the signature colour, there are other options, and proceeds go to research in the quest for a future without cancer.

Editor, Dawn Boshcoff

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