The home improvement experts at George Kent have a lot to look forward to in the next few months. From the earlier formation of an industry Buying Group (Enerview Windows & Doors), to the start of a new joint venture in the heating & air conditioning market (Kent Home Services) to the recent investment in a location in the new Improve Canada building, opening later this year.
Wayne Palmer of George Kent spoke to us about the company’s latest business developments.
George Kent participated in the formation of a partnership with a group of companies across the province to create a buying group known as Enerview Windows & Doors. The Enerview branded window is manufactured under a separate license agreement to the highest standards, with an emphasis on energy efficiency and design.
The advantage of working with a manufacturer is the ability to not only design the best window for our Canadian climate but to continuously upgrade the window through investment in research and development, says Palmer.
“They’re high-quality windows at very affordable prices,” says Palmer. “The dealers invited to join the buying group are carefully selected and tend to be the most respected in their geographic areas for quality workmanship.”
How the buying group works
Palmer explains: “We have other members throughout Ontario that have protected geographic territories.” For example, there will be only one window expert in Kitchener and one in London who can sell Enerview window products. The plan for the group is to grow and have an Enerview dealer supplying the company’s products province-wide.
What often happens in the industry is a window expert will spend several hours educating a homeowner about a window product only to have another company offer the exact same product at a discounted price but without the same quality installation, says Palmer.
This is an opportunity for George Kent to provide an exclusive product and the same high-quality installation expected from the company.
Kent Home Services
Earlier this year the company opened “Kent Home Services”, a joint venture with a large Energy Management Company. The company specializes in heating and air conditioning. The target market is primarily the GTA but will expand into Alberta by October 2015.
The group has invested in a unit in the Improve Canada building
The new 320,000 sq. ft. facility located in Vaughan, north of the city of Toronto, is a permanent one-stop home show where homeowners can plan home improvement projects and shop for hundreds of renovation goods and services.
George Kent, in partnership with another member of the Enerview buying group, has purchased a unit under the Enerview private label brand, says Palmer.
“It’s a unique opportunity,” he says, adding Improve Canada is a chance to be involved in a ‘year-round’ home show.
Visitors will have a chance to speak with an expert about Enerview window products and a variety of products George Kent has to offer, including roofing, insulation, furnace and air conditioners.
“We’re in booth 381. Come and see us later this year!”
Check out George Kent Home Improvements for more information about their line of products and read customer reviews. When you’re ready for new windows, visit them at Improve Canada late in the fall season, or give them a call!